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CJL Photography treats a Franconia restaurant shoot differently than a city shoot because the entire value proposition is different. Nobody’s driving up from Boston or Manchester because a Franconia inn is competing with a dozen restaurants on the same block, they’re coming for the mountain view, the fireplace, and the seasonal drive-through of Franconia Notch itself. That means the photographer has to sell the whole experience, not just the plate. A dining room that photographs beautifully in October foliage might need a completely different shoot in February to show off snow-covered Cannon Mountain through the same set of windows entirely.